Privacy Notice

Last updated November 22, 2016

We have prepared this Privacy Notice to explain how, why, and when we collect data from you on our website.

Please note that this Privacy Notice only applies to data that we collect when you visit the Ystad Saltsjöbad website at www.ysb.se. To learn what data we collect when you visit the websites of our advertiser clients, please visit the Ystad Saltsjöbad Service Privacy Notice.

1. About Ystad Saltsjöbad’s Services

Ystad Saltsjöbad provides targeted advertising services. When you visit a website operated by www.ysb.se or a third party site where we could serve an ad to you, we may collect some or all of the data described in the Ystad Saltsjöbad Service Privacy Notice. Our platform uses that data as well as other data described below to help Advertisers provide ads to you that are more relevant to you.

2. What data we collect and how we use it

We may collect the following categories of information on our website and use them for the purposes explained below.

Website activity: Data about your browsing activity on our website
Device and browser information: Technical information about the device or browser you use to access our website. For example, your device’s IP address, and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.
Contact Information: If you choose to provide your name, email address or phone number
Account Information: If you open a account, we will collect your username and a password and other information to necessary to open and access your account
Customer Service Information: Information you may provide to customer service including survey responses
Financial Information: Credit card number or other payment account information. This information is collected directly by our payments processor and not stored at Ystad Saltsjöbad.
Third party information: We may collect additional information about you from third party sources where we have the rights to do so.

We use this data to:

provide Ystad Saltsjöbad services and customer support
collect fees and troubleshoot problems
prevent potential fraud and enforce our Terms of Service
customize, measure, and improve our website and services
deliver targeted marketing to you
contact you by email or phone about your account or our services including to market our services to you

3. Data Sharing

We may disclose information about you:

With our service providers: Companies we contract with who help with parts of our business operations. We require that our service providers only use your information in connection with the services they perform for us.
With your service providers: Companies under contract with, or acting on your behalf, who handle data (such as a customer lists) on your behalf.
With our subsidiaries and related companies
In connection with legal proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Ystad Saltsjöbad, our Advertisers or any other third party.
In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale.
We also share technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.

Finally, we may disclose aggregated, anonymized information to third parties.
4. Cookies and related technologies

Ystad Saltsjöbad website uses cookies, tracking pixels and related technologies. Cookies are small data files that are served by our platform and stored on your device. Our site uses cookies dropped by us or third parties for a variety of purposes including to operate and personalize the website. Also, cookies may also be used to track how you use the site to target ads to you on other websites.

5. Data retention

Identifiable information about you is held no longer than necessary for our business purposes or to meet legal requirements.

6. Security

We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.

7. International transfers

We may transfer the information we collect about you to countries other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. Those countries may not have the same data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Notice and take steps, where necessary, to ensure that international transfers comply with applicable laws. For example, if we transfer your information from the European Economic Area to a country outside it, such as the United States, we will seek to take additional steps such as entering into EU compliant data transfer agreements with the data importer where necessary.

Pending further developments relating to the status of data transfers to the US under the previous Safe Harbor regime, to the extent they are applicable, Ystad Saltsjöbad, Inc. (our U.S.-based parent company) will continue to comply with the principles of the U.S./EU and U.S./Swiss Safe Harbor Frameworks regarding Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement with respect to the personal information it receives in the U.S. from the relevant European countries, effective as of the date its certification is posted to the U.S Department of Commerce website at http://safeharbor.export.gov/list.aspx. To exercise their rights under Safe Harbor or file a complaint, residents of those countries may contact Ystad Saltsjöbad, Inc. as described below, and our Advertisers can log into their accounts to directly access and correct certain information they have submitted. In the event we are unable to resolve a disagreement with a covered European resident regarding the handling of his or her personal information under Safe Harbor, we agree to resolve the matter through the International Centre for Dispute Resolution / American Arbitration Association Safe Harbor Dispute Resolution Program (http://info.adr.org/safeharbor). To learn more about the Safe Harbor Frameworks, please visit http://www.export.gov/safeharbor.

9. Changes to this Privacy Notice

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

10. Contact us about questions or concerns

If you have any questions about this Privacy Notice, our privacy practices, or with Ystad Saltsjöbad generally, you can contact [email protected]